Why You Should Edit Your Live Stream For Your Podcast

Live streaming has become a very popular way for podcasters to reach their audience and engage with them, in real time.

And don’t get me wrong, live streaming is a fantastic way to create content but I wish people would edit the recording before putting the audio only version out on their podcast feed.

Now, I’m always the first person to tell my clients that they should be repurposing their content. After all, the more places their content shows up on, the more likely people will see it.

But the content needs to be amended for each platform.

Tik Tok isn’t the place for 10 minute videos. Posts that include links aren’t clickable on Instagram. And the countdown music to your live stream starting, shouldn’t be on your podcast feed.

Let me reiterate that I think live streaming is great. It’s a fantastic way to include your audience and receive feedback on your content, as you make it. It is an artform of its own though and there are certain things you should be aware of, especially if you plan on releasing an audio-only version on your podcast feed.

So what should you do to make your recorded live stream good for your podcast feed? Here are my 4 top tips:

  1. Cut the countdown
  2. Remember not everyone can see you
  3. Edit the content
  4. Advertise the next live stream

Cut the countdown

The countdown timer that tools like Streamyard have are very useful. They warn the audience that the stream is about to start and create a buzz as the countdown gets closer to zero. They work very well in the live stream setting and I definitely encourage you to make use of them. But don’t leave them in the podcast version!

It’s probably my biggest bugbear this, but I make no apologies for how whiny I may sound.

When I press play on a podcast episode – bar a few ads – the first thing I should hear is content. What I shouldn’t have to do is wait 30 seconds or more, for the countdown music to play for no reason. I’m not waiting for your live stream to begin, I’m listening back to it because I couldn’t make the original broadcast date or audio-only works better for me. 

Top tip: Don’t make your audience wait for your content. Cut the first 30 seconds or whatever it is, off the recording and make the content start straight away. 

Remember not everyone can see you

When broadcasting your live stream it can be very easy to use visuals to get your point across. This could be in the form of a powerpoint presentation or additional videos and images. For those who are watching, these can add to their experience. But if you’re listening to the audio-only version you’re unable to see them.

It’s important to remember therefore that part of your audience will need the visuals described to them.

Top tip: Don’t use phrases like “as you can see”. Instead say, “the image shows”.

Edit the content

Live Streaming is an artform all of its own and chances are that you will make mistakes. Not that it matters, people are much more forgiving of mistakes in a live setting. Something changes when people are listening to a recording however.

Much like the first tip, this one is about giving the audience a pleasant experience when listening to your content. That’s why I advise you to “cut the crap”.

People want to hear your content without any waffle. They aren’t bothered about what you were doing just before you hit record and if you don’t deliver on the promised content quick enough, might turn off altogether.

In a recent online Q&A for the Being Freelance Community, Colin Gray of ThePodcastHost.com said to really think about the format of your live stream and separate it into sections.

“Take your live broadcast and think about how you build it… At the end of the day you’ve then got three sections. You’ve got the intro, the content and the Q&A. And you just chop that up. You take off the live intro bit at the start and then you just have the content as the start of the podcast. And because you were concentrating on that and not talking to your audience, that’s a great first 15 to 20 minute bit of content that works well as a podcast episode. Then the Q&A, you can include that if you want… it’s usually what the listeners will be asking anyway… so they don’t mind that.”

I really like this advice as not only does it make you think about the content you’re going to be delivering in a live setting – Colin was talking about LinkedIn Live by the way – but how you can do it in a way that will make it easy for you to post elsewhere after the live stream is over.

Advertise the next live stream

My last piece of advice is to tell your audience that the content they’ve listened to was originally broadcast as a live stream and when the next one will be.

If you’ve gone down the live streaming route I’d imagine you’d like the majority of your audience to join you when you do go live. So tell them about it. Some of your podcast listeners may not realise that they can watch their favourite show being recorded.

So next time you turn a live stream into a podcast episode, think about the tips I’ve outlined here. It will make your content better and help to grow your audience.

And if you’d like some help with turning your live stream content into podcast episodes, get in touch with me here.

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