One of the things I love about podcasting is its accessibility. A great example of this is that you can record them pretty much anywhere. There’s no need for a fancy recording studio and to have everyone in the same room either. Remote recording is where it’s at. The majority of the podcasts I make … Read More
I’ve been thinking recently about how we, as podcasters, do marketing and how we could do it better. A lot of podcast marketing advice I see revolves around online marketing. After all, online is where podcasting is itself. We’re told to create audiograms, write long form blogs and short form social media posts and Twitter … Read More
Podcasting doesn’t have it easy. Unlike other mediums, there are multiple places where a show can be found and that can make it difficult to know where to send people to hear it. I like to think of it like this: If you want to watch Coronation Street you need to tune in to ITV. … Read More
Listen to any podcast and you’ll probably hear the words “make sure to leave us a review and rate us 5 stars!” It’s a tried and trusted phrase that’s trotted out by podcasters without thinking. The belief is that by having several 5 star reviews will help other people to find and therefore listen to … Read More
Although it may seem intimidating and tricky to the casual observer, anyone can start a podcast. It doesn’t matter what level of technical ability or experience you have. If you have an idea for a podcast and have been reluctant to give it a try or just don’t know where to start, this guide is … Read More
You might make the best podcast in the world but no ones going to listen to it if you don’t tell people about it. Even if you already have an established podcast, you’ll want more people to know about it. And one of the most commonly asked questions in podcasting is “How do I get … Read More
There are plenty of reasons why people enter awards. And there are a few reasons why people don’t. I was quite cynical about them myself for a while. I believed that the most likely way to win one was to be popular or rich enough to sponsor an awards ceremony. Those opinions may still be … Read More
Do you ever get annoyed when listening to a podcast? Do you ever find yourself yelling “get to the *$%^£%$ point” at your phone? Okay so you’ve probably not done that second thing but believe me, I’ve thought it. And if I’ve thought it, others have too. It’s really easy to spend the first 10 … Read More
All podcasters want one thing. One thing above all others. It’s the bottom line. The thing that will lead to other good things happening. What’s that thing? More listeners. Listeners are the bedrock of every podcast. Without them, no more can be achieved. You can forget about sponsorship deals, becoming a minor celebrity, winning awards. … Read More
One of the best things that podcasting can give you is an audience. A group of people who press play on your podcast every time you release a new episode and hang on your every word. Whilst being able to talk to your audience is great, it’s really important to give them a way of … Read More
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